Hello. My name is Frederique.

I am a mother, PR consultant/publicist, journalist, and a lover of the beautiful outdoors of New Zealand, where I live. I am also passionate about sustainability, human rights, cultural expression and fashion.

MyGoodEmporium is a platform for me to share, show, provoke and encourage more mindful fashion consumption; a place with thoughts, tips, likes and discoveries of and about good fashion – ethical, sustainable, fair trade, beautiful fashion.

I explore global issues, but bring it home right here to New Zealand, looking at awesome Kiwi brands, and those close to Aotearoa, doing great things in the
sustainable and ethical fashion space.

I also support brands to spread the word, as a publicist and advisor, and present talks and discussions on the topic of sustainable fashion. Click here for more on that.


I’m on Instagram and facebook too – search for mygoodemporium – where you can connect with a growing network of like-minded individuals.

I look forward to sharing the journey together!